Fubuki Niseko 3.0 High Winter Boots

Niseko 3.0 are exceptionally warm, exceptionally durable, and exceptionally lightweight snow boots that will make you question everything you have ever worn (in winter).

A durable EVA foam outer shell combined with a soft wool-blend lining makes these boots second to none in terms of comfort and insulation. In terms of design, the boots are inspired by traditional northern Japanese fishing/road boots. In other words, although some people wear them all year round, these boots were created for harsh, snowy weather conditions (but you can easily wear them on a walk with your dog on cold, muddy days in the city :)).

IF YOU USUALLY HESITATE BETWEEN TWO SIZES, CHOOSE THE SMALLER ONE.

Every pair of Niseko 3.0 boots comes with a removable two-layer insole.

Sizes: UNISEX

100% waterproof

Rubber sole with tread

Cushioned heel

FUBUKI – BRAND STORY

FUBUKI™ was founded in Niseko, Japan, by Swedes, and is developed by an international community of snow lovers. With global recognition from both professionals and amateurs in the winter sports industry, it is often surprising that the company is still run by its founders, Kalle Norman and Christofer Ljunggren.

And no, it is not run solely by these two. A Swedish childhood friend, 26 years old (at the time of writing), handles everything from designing new products, managing partnerships, accounting, marketing, customer service, to... you know how it goes.

Before Kalle started stacking pallets of boots in his student apartment, he went skiing in one of the snowiest places on Earth: Hokkaido in Japan. In fact, the Japanese language uses over 100 words to describe snow. FUBUKI means blizzard, and it is fitting that on a stormy day, while skiing, Kalle discovered unique, unbranded, waterproof winter boots that were worn by all the skiers and locals.

These were the humble beginnings of FUBUKI, although the company and the name did not yet exist. Since the company's inception, the boots have been designed for people who spend all day, and often most of their lives, in the snow. And hidden in plain sight, on the feet of every ordinary resident of the snowiest place in the world, were two fundamental principles that shaped FUBUKI:

Durable, warm, and waterproof boots should not be boring.

Durable, warm, and waterproof boots should not be heavy.